ONDC bets Rs 220 crore on retailer-focused relaunch after stalled first phase
State-backed ONDC is committing Rs 220 crore to revive its open digital commerce network with new retailer-centric offerings, after a slow first act marked by weak adoption. The second push leans on a new playbook to win merchants amid challenging conditions.
State-backed ONDC, after a stalled first phase, is investing Rs 220 crore in new retailer-focused offerings to revive its open digital commerce network amid challenging adoption conditions.