Old-gold exchange surges at Indian jewellers; Tanishq swaps 10 tonnes worth ₹1,200 cr in 8 months

Modi's recycling pitch and a 3.7% domestic gold price dip are driving record old-gold trade-ins. Tanishq took in 10 tonnes (₹1,200 cr) from 4.4 lakh customers in eight months, while PNG Jewellers' exchange share doubled to 50-60% of retail sales. Recycled metal now anchors 60-70% of category sales.

— Filed Sat, 20 Jun, 2026, 16:40 IST · Source The Hindu BusinessLine · Updated

Old gold exchange schemes are surging at Indian jewellers after PM Modi's recycling appeal and softer gold prices. Tanishq exchanged 10 tonne (₹1,200 crore) from 4.4 lakh customers in 8 months; PNG Jewellers' exchange share doubled to 50-60% of retail sales.

Also reported by