Nykaa, Zepto, Myntra ride India's Korean wave as K-beauty races to $1.5B by 2030
Jefferies tags the Korean wave as India's fastest-growing consumer theme. Nykaa's Korean GMV is up 58% YoY, Amazon's K-beauty 75%, Myntra 200%. K-beauty holds 2% of a $24B BPC market today but is projected to hit $1.5B at 26% CAGR by 2030, pulling Tira, Pilgrim, Lenskart and FMCG majors in.
Jefferies report flags Korean wave as India's fastest-growing consumer theme. Nykaa, Tira, Pilgrim, Zepto, Myntra, Lenskart and FMCG majors (Nestle, ITC, HUL, McDonald's) are scaling K-beauty, K-food and K-fashion ranges; K-beauty projected to hit $1.5B by 2030.