Nykaa, Zepto, Myntra ride India's K-wave as K-beauty races to $1.5B by 2030
Jefferies pegs K-beauty at $400M (2% of India's $24B beauty market) growing 26% CAGR to $1.5B by 2030. Nykaa's Korean GMV is up 58% YoY, Amazon +75%, Myntra +200%. Tira, Pilgrim, Zepto, Lenskart and FMCG majors HUL, ITC, Nestlé are scaling K-beauty, K-food and K-fashion plays.
Jefferies report shows India's Korean wave fuelling commercial opportunity across beauty, food, fashion and QSR. Nykaa, Tira, Pilgrim, Zepto, Myntra, Lenskart and FMCG majors like HUL, ITC, Nestlé are scaling K-beauty, K-food and K-fashion offerings.