Nykaa to take over Kiehl’s India operations in expanded L’Oréal partnership
Nykaa is set to deepen its relationship with L’Oréal by taking over operations for Kiehl’s in India, extending its role beyond retail distribution in the country’s premium beauty market.
Nykaa is expanding its role with L’Oréal and will take over Kiehl’s India operations, indicating a deeper operating and distribution relationship in India’s beauty retail market.
Why this matters
The move follows signals that Nykaa expanded its L’Oréal tie-up and resurfaced a February 2026 agreement to exclusively manage Kiehl’s India operations for L’Oréal Luxe.
Retail-brand signals are accelerating, up +342800% quarter over quarter.