Nykaa to take over Kiehl’s India operations from L’Oréal
Nykaa is set to expand its relationship with L’Oréal by assuming operations for skincare brand Kiehl’s in India, signalling a deeper role for the beauty retailer in brand management and market execution.
Nykaa is set to expand its role with L'Oréal by taking over Kiehl's India operations, according to the unavailable source page title and URL.
Why this matters
The move follows recent signals that Nykaa would run Kiehl’s India under an exclusive L’Oréal Luxe agreement and take over the brand’s operations, showing a recurring expansion of Nykaa’s role with L’Oréal.
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