Nykaa to run Kiehl's India operations end-to-end in expanded L'Oréal Luxe deal
Nykaa moves from retail partner to full operator for Kiehl's in India, managing stores, DTC site and omnichannel integration under an exclusive L'Oréal Luxe distribution agreement, leveraging its 276-store network and 52 million customers.
Nykaa signs exclusive distribution deal with L'Oréal Luxe to manage Kiehl's India operations end-to-end, including stores, DTC site, and omnichannel integration, expanding beyond retail partnership.