Nykaa Ties Up With Deepika Padukone as Prestige Skincare Growth Cools to 3%
BoF's beauty briefing flags a slowdown in global prestige skincare, now a $9.7B category growing just 3% YoY. The India hook: Nykaa's collaboration with Deepika Padukone, a celebrity-led beauty play worth tracking as premium demand softens.
BoF beauty briefing on prestige skincare's slowdown (3% growth to $9.7B) also notes Nykaa's tie-up with Deepika Padukone, an India-relevant beauty retail development worth tracking.
Why this matters
The tie-up extends Nykaa's owned-brand and premium push as it targets $5B GMV by FY30, even as analysts question its valuation and prestige skincare growth slows globally.
Retail-brand signals steady at 2,058 over the past 90 days.