Nykaa takes over Kiehl’s India operations under exclusive L’Oréal Luxe agreement
Nykaa will manage Kiehl’s India business across stores, D2C, digital platforms and multi-brand distribution, integrating the premium skincare label into its retail, logistics and customer network.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s end-to-end India operations, including stores, D2C, digital platforms and multi-brand distribution. The premium skincare brand will be integrated into Nykaa’s omnichannel retail, logistics and customer network.
Why this matters
The move follows recent signals on Nykaa’s expanded L’Oréal Luxe role and its broader L’Oréal partnership for Kiehl’s India operations.
Omni-channel is steady, with 1,286 signals recorded in the past 90 days.