Nykaa takes over Kiehl’s India operations in expanded L’Oréal role

Nykaa has expanded its relationship with L’Oréal to manage India operations for skincare brand Kiehl’s, signalling a deeper role for the beauty retailer in brand building and market execution.

— Filed Sat, 25 Jul, 2026, 22:46 IST · Source Financial Express · BrandWagon

Nykaa has expanded its role with L’Oréal and taken over operations for skincare brand Kiehl’s in India, according to the unavailable Financial Express article URL.

Why this matters

The move builds on Nykaa’s February 2026 exclusive L’Oréal Luxe agreement to run Kiehl’s India, which has resurfaced in recent signals. It extends Nykaa’s role from beauty retail into brand operations and market execution.

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