Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal

Nykaa signs an exclusive agreement with L'Oréal Luxe India to manage Kiehl's stores, D2C site, and retail distribution nationwide, deepening its premium skincare portfolio alongside Lancôme and YSL as it scales omnichannel reach across 276 offline stores.

— Filed Mon, 20 Jul, 2026, 05:33 IST · Source Financial Express · BrandWagon · Updated

Nykaa signs exclusive deal with L'Oréal Luxe India to manage Kiehl's India operations, including stores, D2C site, digital and retail distribution, expanding omnichannel reach.