Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa upgrades from retail partner to exclusive distribution manager for Kiehl's India, running end-to-end operations across offline stores, D2C site and omnichannel retail. The move deepens ties with L'Oréal Luxe, whose portfolio includes Lancôme and Yves Saint Laurent.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end India operations for Kiehl's, covering stores, D2C site, and omnichannel retail, upgrading from retail partner to exclusive distribution manager.
Why this matters
Nykaa continues expanding its L'Oréal ties, moving from retail partner to full operations manager for Kiehl's India across offline, D2C and omnichannel, reinforcing its role in luxury beauty distribution.
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