Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, spanning exclusive outlets, the D2C website and omnichannel retail. The move elevates Nykaa from retail partner to full operations manager for the skincare brand.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end India operations of skincare brand Kiehl's, covering exclusive outlets, D2C website, and omnichannel retail, elevating its role from retail partner to operations manager.
Why this matters
The expanded deal builds on Nykaa's prior exclusive L'Oréal Luxe arrangement for Kiehl's, deepening its shift from distribution partner to full India operations manager for the skincare brand.
Retail-brand activity holding steady with 2,421 signals over the past 90 days.