Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe partnership
Nykaa signed an exclusive deal with L'Oréal Luxe India for end-to-end management of Kiehl's, spanning stores, D2C and multi-brand retail. The move folds the premium skincare brand into Nykaa's omnichannel network, deepening its role as L'Oréal's distribution partner.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, including stores, D2C site and multi-brand retail, integrating it into Nykaa's omnichannel network.
Why this matters
The expanded Kiehl's mandate builds on Nykaa's deepening L'Oréal distribution role and its push to triple physical stores to 300 across 100 cities, reinforcing its omnichannel scale.
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