Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end in India, spanning stores, D2C site, digital platforms and multi-brand retail across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's in India, covering stores, D2C website, digital platforms and multi-brand retail across its omnichannel network.
Why this matters
The Kiehl's takeover expands Nykaa's existing L'Oréal Luxe tie-up first signaled in February, deepening its role as an exclusive distributor for premium beauty brands across offline and digital retail.
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