Nykaa takes over Kiehl's India operations in expanded L'Oréal deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, spanning exclusive brand outlets, the D2C site and multi-brand retail. The move folds Kiehl's into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing EBOs, D2C site, digital platforms and multi-brand retail, integrating the brand into its omnichannel network.
Why this matters
The deal expands Nykaa's L'Oréal Luxe ties, following its earlier exclusive and expanded partnership signals, deepening its role as an omnichannel distributor for premium beauty brands in India.
Omni-channel activity holds steady with 650 signals over the last 90 days.