Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, covering offline stores, the D2C site and omnichannel integration. The move upgrades Nykaa from retail partner to operations manager, deepening ties across L'Oréal's luxury portfolio.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, including stores, D2C site and omnichannel integration, stepping up from retail partner to operations manager.
Why this matters
Nykaa continues to expand its role within L'Oréal Luxe India, moving from distributing brands to managing Kiehl's end-to-end operations across offline, D2C and omnichannel, signaling deeper luxury-portfolio integration.
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