Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe pact
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, covering its exclusive brand outlets, D2C site and multi-brand distribution. The deal folds Kiehl's into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its EBOs, D2C site, and multi-brand distribution, integrating the brand into Nykaa's omnichannel network.
Why this matters
The Kiehl's takeover deepens Nykaa's L'Oréal Luxe partnership, extending its exclusive distribution playbook across offline outlets, D2C and multi-brand channels for a major luxury skincare label.
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