Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, covering physical stores, the D2C site and multi-brand retail. The move deepens Nykaa's omnichannel ties with L'Oréal, whose portfolio also includes Lancôme and Yves Saint Laurent.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C site and multi-brand retail, integrating the brand into its omnichannel network.