Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa has signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations for Kiehl's, covering stores, D2C website and omnichannel distribution. The move upgrades Nykaa from retail partner to operations manager, leveraging its 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its stores, D2C website and omnichannel distribution, stepping up from retail partner to operations manager.