Nykaa takes over Kiehl’s India operations in expanded L’Oréal role
Nykaa has expanded its relationship with L’Oréal to take over operations for skincare brand Kiehl’s in India, signalling a deeper role for the beauty retailer beyond marketplace-led brand sales.
Nykaa has expanded its role with L'Oréal and taken over Kiehl's India operations, according to the article URL headline. The full Financial Express report could not be retrieved due to a 403 error.
Why this matters
The move follows reports that Nykaa would run Kiehl’s India end-to-end under an expanded L’Oréal Luxe deal and FSN E-Commerce’s March move to incorporate Nykaa Essentials for beauty and personal care retail.
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