Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, spanning EBOs, the D2C site, digital platforms and omnichannel retail. The move elevates Nykaa from retail partner to full operations manager for the brand.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, covering EBOs, D2C site, digital platforms and omnichannel retail, elevating its role from retail partner to operations manager.
Why this matters
The expanded deal builds on Nykaa's existing exclusive L'Oréal Luxe partnership for Kiehl's, shifting Nykaa from retail distribution to running full end-to-end operations across stores, D2C and omnichannel.
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