Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's across offline stores, the brand's D2C site and multi-brand retail, folding the skincare label into its omnichannel network of 276 stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's across stores, D2C site and multi-brand retail, integrating it into Nykaa's omnichannel network.
Why this matters
The Kiehl's takeover deepens Nykaa's L'Oréal Luxe ties and follows its Q3 FY26 results where profit doubled amid India's Rs 215 trillion retail market, reinforcing its omnichannel scale-up.
Retail-company signals are accelerating, up 728800% QoQ.