Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa has signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations for Kiehl's, spanning offline stores, the D2C website and omnichannel retail. The move upgrades Nykaa from retail partner to full distribution and operations manager.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C website and omnichannel retail, upgrading from retail partner to distribution and operations manager.
Why this matters
The deal extends Nykaa's L'Oréal tie-up, moving it from a Kiehl's retail partner to full India operations manager across stores, D2C and omnichannel, signaling deeper brand-distribution integration.
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