Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations for skincare brand Kiehl's, overseeing its stores, D2C site and integration into Nykaa's omnichannel network spanning 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's in India, overseeing its stores, D2C site and integrating it into Nykaa's omnichannel network.
Why this matters
Extends Nykaa's deepening L'Oréal tie-up, moving from distribution to full end-to-end control of Kiehl's India stores and D2C, reinforcing its luxury omnichannel push.
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