Nykaa takes over Kiehl’s India operations in expanded L’Oréal role
Nykaa is expanding its partnership with L’Oréal by taking over Kiehl’s India operations, deepening its role in prestige beauty retail and brand distribution.
Nykaa is expanding its role with L'Oréal by taking over Kiehl's India operations, strengthening its position in prestige beauty retail and brand distribution in India.
Why this matters
The move follows recent signals that Nykaa is expanding its L’Oréal relationship and exclusively managing Kiehl’s India operations, strengthening its role beyond retail into prestige-brand distribution.
Retail-brand signals are accelerating, up 343300% quarter over quarter.