Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end India operations — spanning brand stores, D2C site, and multi-brand distribution — folding the luxury skincare label into its omnichannel network of 276 stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including EBOs, D2C site, and multi-brand distribution, integrating the luxury skincare brand into its omnichannel network of 276 stores.
Why this matters
This expands Nykaa's L'Oréal Luxe partnership from earlier exclusive distribution signals, moving Nykaa from retailer to full operator of Kiehl's India across stores, D2C, and distribution.
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