Nykaa takes over Kiehl's India operations in expanded L'Oréal partnership

Nykaa has signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, covering exclusive outlets, the D2C website, digital platforms and multi-brand retail across its omnichannel network of 276 offline stores and 52 million customers.

— Filed Thu, 2 Jul, 2026, 23:46 IST · Source Financial Express · BrandWagon · Updated

Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing exclusive outlets, D2C website, digital platforms and multi-brand retail via its omnichannel network.

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