Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, spanning physical stores, its D2C site, and multi-brand distribution across Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its stores, D2C site, and multi-brand distribution across its omnichannel network.
Why this matters
Extends Nykaa's deepening ties with L'Oréal Luxe India, following prior signals of expanded L'Oréal deals and Kiehl's distribution arrangements, consolidating luxury beauty control across Nykaa's omnichannel footprint.
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