Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end—stores, D2C site, digital and multi-brand retail—folding the brand into its omnichannel network spanning 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India—stores, D2C site, digital and multi-brand retail—integrating the brand into its omnichannel network.
Why this matters
The Kiehl's takeover deepens Nykaa's L'Oréal Luxe ties and follows its strong Q3 FY26 results alongside Eternal and Delhivery, reinforcing its omnichannel luxury beauty distribution play.
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