Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, spanning offline stores, its D2C site and multi-brand retail—deepening ties with L'Oréal and folding the 1851-founded brand into Nykaa's omnichannel network of 276 stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C site, digital platforms and multi-brand retail, integrating the brand into its omnichannel network.