Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end in India, spanning exclusive outlets, the D2C website, digital platforms and multi-brand retail, folding the brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, covering exclusive outlets, D2C website, digital platforms and multi-brand retail, integrating the brand into Nykaa's omnichannel network.