Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's across offline stores, D2C site and multi-brand retail. The tie-up plugs the premium skincare brand into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's across stores, D2C site and multi-brand retail, integrating it into Nykaa's omnichannel network.
Why this matters
The exclusive Kiehl's deal extends Nykaa's expanding L'Oréal Luxe partnership, deepening its role as an omnichannel distributor for premium beauty brands across offline and online channels.
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