Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, spanning exclusive outlets, the D2C site, digital platforms and multi-brand distribution across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, covering exclusive outlets, D2C site, digital platforms and multi-brand distribution across its omnichannel network.
Why this matters
The deal deepens Nykaa's ties with L'Oréal, extending its role from retailer to full operator of Kiehl's India across exclusive stores, D2C and multi-brand channels, building on its expanded L'Oréal Luxe pact.
Retail-company signals accelerating at +900800% QoQ.