Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end operations, covering stores, D2C site and multi-brand distribution, folding the luxury skincare brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, overseeing its stores, D2C site and multi-brand distribution, integrating the luxury skincare brand into Nykaa's omnichannel network.
Why this matters
The move builds on Nykaa's deepening L'Oréal tie-up, extending beyond retail distribution to full operational control of a luxury skincare brand across offline and online channels.
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