Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end Kiehl's India operations, covering offline stores, the D2C website and multi-brand distribution across its omnichannel network of 276 stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end Kiehl's India operations, overseeing stores, D2C website and multi-brand distribution, integrating the brand into its omnichannel network.
Why this matters
The exclusive Kiehl's deal extends Nykaa's pattern of expanded L'Oréal Luxe pacts, deepening its role as an omnichannel distribution partner for premium beauty brands across 276 stores.
Omni-channel activity holding steady with 1,179 signals over the last 90 days.