Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations of Kiehl's — EBOs, D2C site, digital platforms and multi-brand retail — folding the brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India — EBOs, D2C site, digital platforms and multi-brand retail — integrating the brand into its omnichannel network.