Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end in India, managing offline stores, the D2C site and digital platforms while integrating the brand into its omnichannel network of 276 stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C site, digital platforms and integrating the brand into its omnichannel network.
Why this matters
Extends Nykaa's push to run marquee L'Oréal Luxe brands in India, following its expanded L'Oréal Luxe agreement and prior exclusive Kiehl's arrangements.
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