Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations of premium skincare brand Kiehl's, spanning exclusive outlets, the D2C kiehls.in site, and omnichannel retail integration across its 276-store network and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end India operations of premium skincare brand Kiehl's, including exclusive outlets, D2C website, and omnichannel retail integration.
Why this matters
The exclusive Kiehl's deal follows Nykaa's expanded L'Oréal Luxe agreements, reinforcing its push to control end-to-end operations for global premium beauty brands across its store network and D2C channels.
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