Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including offline stores, the D2C site, digital platforms and multi-brand distribution. The move folds the 1851-founded brand into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, overseeing stores, D2C site, digital platforms and multi-brand distribution, integrating the brand into Nykaa's omnichannel network.
Why this matters
The Kiehl's takeover deepens Nykaa's push to manage premium global beauty brands end-to-end in India, extending its omnichannel reach across offline, D2C and multi-brand retail.
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