Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe pact
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, overseeing its stores and D2C site while integrating the skincare brand into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's in India, overseeing its stores, D2C site, and integrating it into Nykaa's omnichannel network.
Why this matters
Following its fully subscribed IPO, Nykaa deepens its luxury beauty push by managing Kiehl's India through an exclusive L'Oréal Luxe agreement, extending its omnichannel footprint into premium skincare distribution.
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