Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations for skincare brand Kiehl's, overseeing its stores, D2C site and integration into Nykaa's omnichannel network spanning 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's in India, overseeing its stores, D2C site and integrating it into Nykaa's omnichannel network.
Why this matters
The Kiehl's takeover deepens Nykaa's luxury beauty portfolio after Q3 FY26 profit jumped 84.6% on strong beauty margins, extending its post-IPO expansion into premium omnichannel distribution.
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