Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end, spanning offline stores, D2C site, digital platforms and multi-brand distribution. The tie-up deepens Nykaa's role with L'Oréal brands including Lancôme and YSL across its omnichannel network.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C website, digital platforms and multi-brand distribution, integrating the brand into its omnichannel network.