Nykaa takes over Kiehl’s India operations for L’Oréal Luxe
Nykaa will exclusively manage Kiehl’s India across brand outlets, Kiehls.in, digital channels and multi-brand distribution, deepening its role from retail partner to omnichannel operator for L’Oréal Luxe.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital channels and multi-brand distribution. The partnership integrates Kiehl’s into Nykaa’s omnichannel network and delivery infrastructure, expanding Nykaa’s role from retail partner to operator.
Why this matters
The move follows reports that Nykaa expanded its L’Oréal tie-up and FSN E-Commerce revived a March plan to incorporate Nykaa Essentials, a beauty and personal-care retail subsidiary.
Omni-channel is steady, with 1,246 signals in 90 days; QoQ figures were not provided.