Nykaa's takeover of Kiehl's India operations under L'Oréal Luxe deal resurfaces
Resurfacing a February 2026 move: Nykaa manages Kiehl's India stores, Kiehls.in, digital channels and multi-brand distribution under an exclusive agreement with L'Oréal Luxe India. The brand also entered Nykaa's omnichannel network and selected-city Nykaa Now service.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s India operations, including brand outlets, Kiehls.in, digital channels and multi-brand distribution. The premium skincare label will also join Nykaa’s omnichannel network and selected-city Nykaa Now delivery service.
Why this matters
The resurfaced move extends Nykaa’s previously reported expanded L’Oréal role, including its takeover of Kiehl’s India operations and the February 2026 L’Oréal Luxe partnership expansion.
Omni-channel is steady at 1,462 signals in 90 days; QoQ figures were not provided.