Nykaa takes over Kiehl’s India operations under L’Oréal Luxe deal
Nykaa will exclusively manage Kiehl’s India business across brand stores, Kiehls.in, digital platforms and multi-brand distribution, bringing the skincare label into its omnichannel, logistics and rapid-delivery network.
Nykaa will exclusively manage Kiehl’s end-to-end India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital platforms and multi-brand distribution. The deal integrates Kiehl’s into Nykaa’s omnichannel, logistics and rapid-delivery network.
Why this matters
The move follows signals on Nykaa’s expanded L’Oréal Luxe role and a February 2026 partnership expansion, shifting the relationship from partnership expansion to direct operational control of Kiehl’s India.
Omni-channel is steady, with 1,455 signals recorded in the past 90 days.