Nykaa's takeover of Kiehl's India operations resurfaces, tied to exclusive L'Oréal Luxe deal from February
Resurfacing a February 2026 move, Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for skincare brand Kiehl's, spanning EBOs, D2C website, digital and multi-brand retail. The move integrates Kiehl's into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end India operations of skincare brand Kiehl's, including EBOs, D2C website, digital and multi-brand retail, integrating it into Nykaa's omnichannel network.
Why this matters
The move deepens Nykaa's L'Oréal tie-up, following reports of Nykaa taking over Kiehl's India operations. It extends Nykaa's omnichannel control across a premium L'Oréal Luxe skincare brand.
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