Nykaa's takeover of Kiehl’s India operations resurfaces, months after L’Oréal Luxe deal
Resurfacing a February 2026 move, Nykaa became Kiehl’s exclusive India distribution and operations manager, overseeing existing and future brand outlets, Kiehls.in, digital channels and multi-brand retail distribution.
Nykaa has become Kiehl’s exclusive India distribution and operations manager under an agreement with L’Oréal Luxe India, covering brand outlets, Kiehls.in, digital channels and multi-brand retail. The partnership integrates Kiehl’s into Nykaa’s omnichannel network and logistics ecosystem.
Why this matters
The move extends Nykaa’s L’Oréal Luxe relationship, following recent signals on Nykaa taking over Kiehl’s India operations and managing the brand under an exclusive agreement.
Omni-channel is accelerating, up 195400% QoQ.