Nykaa's Kiehl's India takeover resurfaces, expanding L'Oréal Luxe partnership from February 2026
Resurfacing a February 2026 move, Nykaa will exclusively manage Kiehl's India across brand outlets, its D2C site, digital channels and multi-brand distribution, plugging the skincare label into its omnichannel network, logistics and Nykaa Now delivery capabilities.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, D2C site, digital channels and multi-brand distribution. Kiehl’s will join Nykaa’s omnichannel network and use its logistics, customer base and Nykaa Now delivery capabilities.
Why this matters
The Kiehl’s mandate builds on recent signals that Nykaa is taking over Kiehl’s India operations under an expanded L’Oréal Luxe agreement, extending its role beyond marketplace distribution into brand operations.
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