Nykaa’s Takeover of Kiehl’s India Operations Resurfaces, Highlighting Expanded L’Oréal Luxe Partnership
Resurfacing a February 2026 move, Nykaa was revealed to exclusively manage Kiehl’s across India, covering brand stores, D2C, digital platforms and multi-brand distribution. The deal plugs Kiehl’s into Nykaa’s omnichannel retail and logistics network while retaining existing consumer touchpoints.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning stores, D2C, digital platforms and multi-brand distribution. The partnership adds Kiehl’s to Nykaa’s omnichannel and logistics network while preserving existing consumer touchpoints.
Why this matters
The resurfaced Kiehl’s deal follows Nykaa’s inclusion in the Q1 earnings watch alongside Trent, Titan and Kalyan Jewellers, reinforcing Nykaa’s expanding L’Oréal Luxe relationship and omnichannel operating role.
Omni-channel is accelerating, up 201300% QoQ.